Gold award for Premier
Premier Waste Management took the gold award for the Corporate Responsibility category at the 2010 PRide awards for public relations work.
The award was for our project with Newcastle College 3D design students to raise their awareness of the importance of reuse, recycling and safe disposal. These 16 to 19 year olds were at the first stage of their training to become the architects, product designers and artists of the future (the class has now graduated).
The project supported the ReThink module, inspired by British furniture and lighting designer Tom Dixon, which addresses the need for designers to consider the environmental cost of the things they design. The project involved a four month programme of study for students, which included presentations, ideas research, planning and designing, and construction of final products.
Premier introduced the module by giving a graphic presentation to the students on the importance of recycling, as well as a range of environmental issues facing the planet. The students were also presented with a series of thought provoking waste statistics about the scale of the problem the planet is now facing.
Following the presentation, each student was required to research, develop and design a range of concepts for a final product.
Throughout November, students began their construction processes in the workshop with support from Premier.
Students had the opportunity to present their ideas to Premier in a ‘Dragons Den’ style pitch, in return for industry feedback on the logistics, environmental impact and marketability of their products.
We gave the students the opportunity to showcase their final 3D art installations by organising an exhibition, which was held at the college for fellow students, staff, parents and media to visit.
Following our work with the students we were also invited to talk at a meeting of Design Network North.
We have details of the ReThink project on our website here.